To learn about our implementation package offerings in detail.
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With Salesforce Marketing Cloud and Marketing Cloud Account Engagement (Pardot), engage with your prospects like a pro!
Using the guiding principles of data-first marketing, leverage your CRM data to reach out to your prospects with relevant and personalized messages on the right device, at the right time.
There’s so much more that you can do
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Salesforce Marketing Cloud Email Studio Implementation Package
Foundation Package Offerings
Requirement gathering & documentation
Reply mail management configuration
Sender profile configuration
Delivery profile configuration
Send classification configuration
Marketing cloud user setup with standard role
Marketing cloud connect package installation
Salesforce page layouts and field configuration
User access configuration
Basic journey setup
Test automations
Test HTML email templates
Test journey
Folder configuration
Upload brand creatives
HTML email template setup
Sendable data extension configuration
Synchronized data extension configuration
Data designer configuration
Automations setup
Automation activities setup
Standard Marketing Cloud Reports
Training session with admin user
Optimization Package Offerings
All foundation package deliverables +
Basic journey setup
Moderate journey setup
Sendable data extension with audience
HTML email template setup
Email send automation setup
Execution and monitoring
System setup documentation for Admin
Transformation Package Offerings
All optimization package deliverables +
Marketing strategy and consulting support
Dedicated application support
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Required customization as per business need
Campaign execution and management
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Salesforce Marketing Cloud Account Engagement Implementation Package
Foundation Package Offerings
Requirement gathering & documentation
Email domain configuration
Tracker domain configuration
MCAE user setup
Prospect, Account, and Opportunity custom field configuration
Website tracking
Salesforce – MCAE connector setup
Marketing setup in Salesforce
MCAE lightning app setup in Salesforce
Connected campaign setup
Master audience import via .csv
Static/Dynamic segmentation list
Folder setup
Upload existing brand creative assets
Layout template setup
Landing page setup
Form setup
Form handler setup
Standard HTML email template setup
Automation rules setup
Basic engagement journey setup
Engagement history dashboard setup
B2B marketing analytics setup
Training session with admin user
Optimization Package Offerings
All foundation package deliverables +
OOB third party app connector setup
Custom scoring category setup
Automated prospect grading setup
Segmentation rules
Custom HTML email template setup
Dynamic content
Page actions
Transformation Package Offerings
All optimization package deliverables +
Marketing strategy and consulting support
Custom object creation and sync in MCAE
Required customization as per business need
Campaign hierarchy and reporting
Campaign influence
